Blog
Insights for builders.
100+ articles on startup marketing, GTM, and growth. Frameworks, tactics, and playbooks — no fluff.
Content Marketing for Developer Tools: What Actually Works
A data-backed guide to content marketing for developer tools and technical SaaS. What content types drive signups, which channels work, and how to build a sustainable content engine as a solo founder.
Cursor-Built SaaS Examples That Reached $10K MRR
Real stories of SaaS products built with Cursor AI that reached $10K MRR. What they built, how they got customers, and the marketing strategies that worked.
Directory-First Launch Strategy for AI Products
A complete launch strategy that uses directories as your primary distribution channel. Step-by-step plan for the first 90 days, from pre-launch prep to post-launch optimization.
Do Things That Don't Scale: A Practical Guide
A hands-on guide to Paul Graham's 'do things that don't scale' philosophy — with specific unscalable tactics founders can use today to acquire users, build relationships, and find product-market fit.
Email Marketing for New SaaS: Sequences That Keep Users
Learn how to build email marketing sequences that activate, retain, and grow your SaaS user base. Practical templates and strategies for founders who are just getting started with email.
First 100 Customers for AI Apps: What's Different
Getting your first 100 customers for an AI app requires a different playbook than traditional SaaS. Learn what changes — and what stays the same — when your product runs on AI.
First 100 Users Timeline: How Long Should It Take?
Realistic timelines for getting your first 100 users based on product type, market, and acquisition strategy — with benchmarks, milestones, and warning signs at every stage.
Founder-Led Content on LinkedIn: What to Post Each Week
A complete weekly content calendar for SaaS founders on LinkedIn. Know exactly what to post Monday through Friday with frameworks, examples, and a system that takes under 3 hours per week.
From Cursor to Customers: A Developer's GTM Guide
The complete go-to-market guide for developers who built with Cursor AI. Step-by-step framework to go from working product to paying customers.
From Launch Spike to Steady Growth: The Transition Guide
Learn how to transition from a one-time launch spike to sustainable, steady growth for your SaaS product. Practical strategies for founders navigating the post-launch valley.
How to Add a Blog to Your Lovable App for SEO
Step-by-step guide to adding a blog to your Lovable-built app. Technical setup, content strategy, and SEO optimization for founders who want free organic traffic.
How to Build a Content Engine After Your Product Launch
A practical guide to building a sustainable content engine after launching your SaaS product. Learn how to create a content system that generates organic traffic and compounds over time.
How to Build a Personal Brand That Sells Your Product
A practical guide for solo founders on building a personal brand that drives product sales. No fluff — just the specific actions, platforms, and content that convert followers into customers.
How to Build a Waitlist Before Your Product Hunt Launch
Learn how to build a pre-launch waitlist that fuels a successful Product Hunt launch. Step-by-step strategies for building buzz, collecting emails, and priming your audience before launch day.
How to Build Trust for an AI Product (Social Proof Playbook)
A tactical playbook for building trust and credibility for AI products. Covers social proof collection, display strategies, trust signals, and overcoming AI skepticism.
How to Choose Between SEO, Ads, and Social as a Solo Founder
A decision framework for solo founders choosing between SEO, paid ads, and social media. Compare timelines, costs, effort, and which channel fits your situation.
How to Create a Marketing Site for Your Cursor Project
Step-by-step guide to building a high-converting marketing website for your Cursor-built SaaS. Covers structure, copy, SEO, and conversion optimization.
How to Differentiate Your AI App From ChatGPT
Practical strategies for positioning your AI product against ChatGPT. Learn the five dimensions where purpose-built AI tools win over general-purpose models.
How to Do an AMA That Drives Signups
A complete playbook for running a Reddit AMA that builds credibility, generates genuine interest, and converts participants into users — without being promotional.
How to Do Marketing in 5 Hours a Week as a Solo Founder
A realistic, hour-by-hour marketing plan for solo founders who can't spend more than 5 hours a week on marketing. Prioritize ruthlessly and still get results.
How to Find Customer Pain Points on Reddit
A systematic method for mining Reddit threads to discover what your customers actually struggle with — so you can build features they'll pay for and write copy that converts.
How to Find Your First Users on Reddit
A step-by-step guide to finding and converting your first startup users through Reddit — without getting banned, downvoted, or ignored.
How to Get Early Users From Hacker News
A detailed guide to getting your first users from Hacker News — covering Show HN posts, community participation, timing, and how to handle the HN audience without getting flagged.
How to Get Featured on AI Tool Aggregators
Strategies for getting your AI product featured (not just listed) on major AI aggregator sites. Covers editorial criteria, outreach tactics, content angles, and relationship building.