Blog
LinkedIn GTM
The complete guide to founder-led LinkedIn marketing for SaaS startups. Learn how to build an audience, create content, optimize your profile, and generate leads through LinkedIn.
Articles
Building in Public on LinkedIn: A Founder's Playbook
The complete playbook for building in public on LinkedIn as a SaaS founder. Covers what to share, what to keep private, content frameworks, audience psychology, and how transparency converts followers into customers.
Founder-Led Content on LinkedIn: What to Post Each Week
A complete weekly content calendar for SaaS founders on LinkedIn. Know exactly what to post Monday through Friday with frameworks, examples, and a system that takes under 3 hours per week.
How to Get Your First 1,000 LinkedIn Followers as a Founder
A step-by-step playbook for technical founders to grow from 0 to 1,000 LinkedIn followers. Covers connection strategy, content tactics, engagement hacks, and the timeline you should realistically expect.
How to Repurpose Blog Content for LinkedIn
A practical system for turning blog posts into high-performing LinkedIn content. Includes extraction frameworks, reformatting templates, scheduling strategies, and examples of blog-to-LinkedIn transformations.
How to Write a LinkedIn Profile That Sells Your Product
Transform your LinkedIn profile from a resume into a conversion engine. Step-by-step guide for technical founders to optimize every section — headline, about, featured, experience — to drive demos and signups.
LinkedIn DM Outreach for Founders: Scripts That Don't Feel Spammy
Proven LinkedIn DM scripts and outreach sequences for SaaS founders. Learn warm outreach, cold DM frameworks, follow-up cadences, and the psychology behind messages that get replies instead of ignored.
LinkedIn Engagement Pods: Worth It or Waste of Time?
An honest analysis of LinkedIn engagement pods for startup founders. Covers how pods work, the real data on their effectiveness, algorithmic risks, alternatives, and when they might actually make sense.
LinkedIn for Founders: How to Build an Audience That Buys
A tactical guide for technical founders to build a LinkedIn audience that converts into paying customers. Learn the frameworks, posting cadence, and engagement strategies that actually drive revenue.
LinkedIn Post Templates for SaaS Founders
15 proven LinkedIn post templates designed for SaaS founders. Copy, customize, and post — each template includes structure, examples, and tips for maximizing engagement and driving product awareness.
LinkedIn vs Twitter for B2B SaaS Marketing
An honest comparison of LinkedIn and Twitter (X) for B2B SaaS founders. Data-backed analysis of reach, engagement, conversion rates, time investment, and which platform wins for different GTM strategies.