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Free positioning research — no account needed

You know what you built.
Can your buyers tell?

We research your market, mine real buyer language, map competitors, and write your positioning. In 5 minutes. Free.

Takes ~5 minutes. No credit card.

Buyer archetypes

Know exactly who
your buyers are.

Not demographics. Behavioral archetypes defined by their relationship to the problem you solve — prioritized by sales urgency.

Switching forcesPain vs. vitaminSales priorityMessaging direction

The Scaling Operator

Primary

Spending 40% of time on manual workflows that should be automated

The Technical Founder

Secondary

Building internal tools instead of shipping product features

The Growth-Stage PM

Tertiary

Can't get eng resources for the integrations customers keep requesting

Competitor A

Direct

Strengths

Enterprise trust
Deep integrations

Weaknesses

Slow onboarding
No self-serve

Competitor B

Direct

Strengths

Developer-first
Open source

Weaknesses

No support
Complex setup

DIY with Zapier

Indirect

Strengths

Familiar
Low commitment

Weaknesses

Breaks at scale
No logic

Competitor landscape

See what your
competitors miss.

Direct and indirect alternatives mapped with strengths, weaknesses, and the positioning gaps you can own.

Positioning mapPricing comparisonUnderplayed differentiators

Voice of customer

Speak their language,
not yours.

Real quotes from Reddit, HN, G2, and forums. How your buyers describe the problem — in their own words.

Reddit miningHN threadsG2 reviewsLanguage-market fit

“I spent 3 months building an internal tool that broke the first week”

r/SaaS·
847 upvotes

“Why do all these platforms assume I have a dedicated ops team?”

Hacker News·
312 upvotes

“Switched from [Competitor A] because onboarding took 6 weeks”

G2 Review

Archetype

Type

#

Cycle

The Scaling Operator

Painkiller#12 weeks

The Technical Founder

Painkiller#23 weeks

The Growth-Stage PM

Vitamin#36 weeks

Pain vs. vitamin matrix

Sell to painkillers first.
Vitamins can wait.

Which archetypes see you as a must-have vs. nice-to-have? Prioritized by sales urgency and estimated cycle length.

Plus everything you need to execute.

Positioning statements

Per archetype. Ready for your homepage, decks, and demos.

6 headline variants

With rationale. Not generic — based on your actual differentiators.

Value propositions

Ranked by resonance. With proof points and channel recommendations.

Validation experiments

ICE-scored. What to test first and what success looks like.

Your product isn't the problem.
Your positioning is.

Enter your website. Five minutes. Full positioning report. Free.