How to Create a Marketing Site for Your Cursor Project

You can build a full-stack application in Cursor in a weekend. But when it comes time to create the marketing site — the page that actually convinces strangers to try your product — most developers freeze.

Not because it is technically hard. You could scaffold a Next.js landing page in minutes. The hard part is knowing what to put on it. What to say, in what order, with what proof, to make a stranger think "I need this."

Most developer-built marketing sites fail for the same reason: they describe the product instead of selling the outcome. They list features instead of painting the before-and-after picture. They assume the visitor already cares.

The visitor does not care. Not yet. Your marketing site has about 8 seconds to change that.

This guide walks you through building a marketing site that converts visitors into users — with specific copy frameworks, page structures, and examples designed for Cursor-built projects.

Before You Build: The Three Questions

Do not touch code until you can answer these:

Who is landing on this page? Be specific. "A freelance designer who just Googled 'client feedback tool' because she lost a revision in her email inbox yesterday."
What do they need to believe to sign up? Usually three things: this solves my problem, I can trust this, and it is worth the price/effort.
What is the single action you want them to take? One CTA. Not "sign up, follow us on Twitter, read our blog, and join our Discord." One thing.

For deeper work on positioning and messaging, see How to Market a SaaS You Built With Cursor.

The Anatomy of a High-Converting Marketing Site

Here is the page structure that works. Not because it is clever, but because it maps to how people make decisions.

Section 1: The Hero (Above the Fold)

This is the most important 600 pixels on your entire site. It needs:

A headline that states the outcome, not the product. Bad: "AI-Powered Project Management." Good: "Ship projects on time without the chaos."

A subheadline that adds specificity. Who it is for and how it works, in one sentence. Example: "The project tracker built for freelance teams who are tired of Trello boards with 47 columns."

A CTA button with low-friction language. "Start free" beats "Sign up." "See it in action" beats "Request demo." Reduce the perceived commitment.

A visual that shows the product in context. Not a logo. Not abstract gradients. A screenshot or short video of your product doing the thing it does. The visitor should understand what your product looks like within 2 seconds of landing on the page.

Section 2: The Problem (Agitation)

Immediately below the fold, show the visitor that you understand their pain. This builds trust faster than any feature list.

Three problem statements, written in the customer's voice:

"I spend more time updating my project tracker than actually doing project work."

"Client feedback lives in 5 different apps. I miss things constantly."

"My team has no idea what anyone else is working on."

Each problem statement should feel like the visitor wrote it. Use the exact language from your customer discovery interviews. If you skipped customer discovery, go do it now.

Section 3: The Solution (Your Product)

Now — and only now — introduce your product. Frame each feature as a solution to one of the problems above.

Problem: Feedback is scattered across apps. Solution: "All feedback in one thread, pulled from email, Slack, and Figma automatically."

Problem: Updating the tracker takes forever. Solution: "Status updates happen when you do the work, not when you remember to log it."

Use screenshots for each solution. Annotated screenshots with arrows pointing to the relevant part of the UI outperform clean, unadorned product shots.

Section 4: Social Proof

This is where most early-stage developers panic. "I don't have testimonials yet."

Here is what works when you have zero or few customers:

Level 1 (0 customers): A demo video showing the product working on a real problem. This is implicit proof — "It works, and here is evidence."

Level 2 (1-5 customers): One genuine quote from a beta user. Even "This saved me 2 hours last week" is powerful.

Level 3 (5-20 customers): Three testimonials plus a usage stat. "47 projects managed in the last 30 days."

Level 4 (20+ customers): Logo bar, multiple testimonials, case study link.

You do not need Level 4 to launch. Level 1 is enough to start.

Section 5: How It Works

A 3-step visual walkthrough. Developers tend to over-explain. Resist this instinct.

Step 1: [Simple action]. "Connect your tools." Step 2: [Automatic magic]. "Feedback is collected and organized automatically." Step 3: [Desired outcome]. "Review everything in one place."

Each step: one sentence, one illustration or screenshot.

Section 6: Pricing

Show your pricing. Always. Hiding pricing signals one of two things to visitors: it is expensive, or the company is not confident in its value.

For early-stage Cursor-built products, simple pricing works best:

One free tier (or free trial)
One paid tier
Maybe one "enterprise" tier if you target businesses

Keep it on one page. Do not make people click to a separate pricing page unless you have 3+ tiers with complex feature differentiation.

Section 7: FAQ

Address the 5-7 objections that would prevent someone from signing up. Common ones:

"Is my data secure?"
"Can I export my data if I leave?"
"Do I need a credit card for the free trial?"
"How is this different from [competitor]?"
"What if I need help getting set up?"

Each answer should be 2-3 sentences maximum.

Section 8: Final CTA

Repeat your primary call to action. Same button, same language as the hero. Add a short reinforcement line: "Join 50+ teams who stopped losing feedback. Start free."

Writing Copy That Does Not Sound Like a Developer Wrote It

This is the part that makes most Cursor builders uncomfortable. Writing marketing copy feels like lying, or at least exaggerating.

It is neither. Good marketing copy is clear communication about value. Here are rules that help:

Rule 1: Write at a 6th Grade Reading Level

Not because your audience is unintelligent. Because clear writing converts better than clever writing. Short sentences. Common words. Active voice.

Bad: "Our platform leverages cutting-edge AI to facilitate seamless cross-functional collaboration." Good: "Your team sees who is doing what, without asking."

Rule 2: Lead with "You," Not "We"

Count the instances of "we" and "our" on your page. Now count "you" and "your." The second number should be at least twice the first.

Bad: "We built the fastest deployment pipeline in the industry." Good: "You deploy in 30 seconds instead of 30 minutes."

Rule 3: Use Specific Numbers

Vague claims are invisible. Specific claims are memorable.

Bad: "Save time on your workflow." Good: "Save 4 hours every week on status updates."

Rule 4: Steal Language From Your Customers

The best copy comes from customer interviews, support tickets, and online discussions. Your customers describe their problems more vividly than you ever will.

For more on this, see our guide: The Developer's Guide to Writing Marketing Copy.

Technical Implementation for Cursor Builders

Since you are building with Cursor, here are implementation specifics:

Framework Choice

Next.js with App Router is the default recommendation. Static generation for the marketing pages, dynamic for the app. Deploy on Vercel for zero-config hosting.

Alternatives: Astro (if you want maximum performance and minimal JavaScript), or a static HTML/CSS page (if you want simplicity).

SEO Essentials

Your marketing site needs to be crawlable and fast. Minimum requirements:

- Server-side rendered or statically generated HTML
- Proper <title> and <meta description> tags
- Open Graph tags for social sharing
- Sitemap.xml
- robots.txt
- Page load under 3 seconds on mobile
- Mobile-responsive layout

Use Cursor to scaffold these. Ask it to add SEO meta tags to your layout component, generate a sitemap, and ensure all pages render proper HTML for crawlers.

Performance Targets

Largest Contentful Paint (LCP): under 2.5 seconds
Cumulative Layout Shift (CLS): under 0.1
First Input Delay (FID): under 100ms

Test with Google PageSpeed Insights after deployment. These metrics directly affect your search rankings.

Analytics Integration

At minimum, add:

Google Analytics 4 (or Plausible for privacy-focused analytics)
A conversion event for your primary CTA (sign-up, trial start)
UTM parameter tracking so you know which channels drive traffic

For details, read How to Set Up Analytics for a Cursor-Built App.

Common Marketing Site Mistakes (and Fixes)

Mistake: Feature Overload

Your product might have 20 features. Your marketing site should highlight 3. Pick the three that solve the most painful problems for your primary audience.

Fix: Ask yourself "If my product could only do one thing, what would it be?" Lead with that.

Mistake: No Clear CTA

If a visitor reads your entire page and does not know what to do next, you have failed.

Fix: One CTA, repeated 2-3 times on the page. Above the fold, mid-page, and at the bottom.

Mistake: Generic Stock Photos

Nothing says "I don't have real customers" like a stock photo of people high-fiving in an office.

Fix: Use screenshots of your actual product. If you need humans in the imagery, use AI-generated illustrations that match your brand style.

Mistake: Slow Page Load

Developers who build with AI tools sometimes end up with bloated bundles. A marketing page that takes 5 seconds to load will lose 40% of visitors.

Fix: Lazy-load images below the fold. Use Next.js Image component for automatic optimization. Minimize third-party scripts.

Mistake: No Mobile Optimization

Over 50% of your visitors will be on mobile. If your page is not responsive, you are losing half your potential customers.

Fix: Design mobile-first. Test on a real phone, not just a browser resize.

Cross-cluster: Landing Page Resources

If you are building landing pages for specific use cases or advertising campaigns, check out these related guides:

The Iterative Approach: Launch, Measure, Improve

Your first marketing site will not be perfect. That is fine. The advantage of building with Cursor is that you can iterate fast.

Week 1: Launch the minimum viable marketing page. Hero, problem, solution, CTA.

Week 2-3: Add social proof as you get your first users. Collect one testimonial.

Week 4: Check analytics. Where are people dropping off? What pages drive sign-ups?

Week 5-8: A/B test your headline. Change your CTA language. Add or remove sections based on data.

This is exactly how professional marketers work. The only difference is that you can implement changes in an afternoon instead of submitting a ticket to the dev team.

Tools like Any can accelerate this process by automating the content and SEO optimization parts, but the core work — understanding your customer and communicating your value — remains yours.

What to Do Next

Answer the three questions at the top of this article.
Build Sections 1-4 (hero, problem, solution, proof). This is your minimum viable marketing site.
Launch it. Do not wait until it is perfect.
Come back to the Cursor Startup Marketing Guide for the full playbook on driving traffic to your new site.

The best marketing site is one that exists. Ship it, then improve it.